Cairo, Egypt and London, England – Cairo Angels, a global network of angel investors focused on supporting startup opportunities in Egypt, Middle East and Africa, announced today the completion of its investment in Amman-based Play 3arabi, INC.
Play 3arabi is a mobile games publisher focused on the Arab speaking Middle East. Ahmed Alsafer, Joseph Shomali and Samer Abbas founded the company in 2014 to focus on publishing games targeting the Arab World. The founding team uses its extensive experience in the global games industry to select games that fill the large market need for Arabic speaking gamers.
Aly El Shalakany Chairman of Cairo Angels said: “We have been impressed with the vision of Play 3arabi and like them we see a large market opportunity for games in Arabic. We particularly liked Play 3arabi’s business model of selecting globally successful games and addressing their language and cultural gaps in order to make them fit for the region. This process of localization is highly specialized and Play 3arabi’s team demonstrates great understanding and abilities in this critical area.”
Joseph Shomali, CEO of Play 3araby commented: “We are pleased to have Cairo Angels on board and are particularly proud to be Cairo Angels’ first investment in Jordan. We first met Cairo Angels in September and we met them again at RiseUp in Cairo, we enjoyed the Cairo Angels’ process and found it thorough, constructive and efficient, they operate high speed as we do.”
The global mobile games industry is valued at $36.9 billion by end of 2016 according to Newzoo. Ovum Research estimates the Middle East mobile games market at $1 billion in 2016, with a 29% year-on-year growth rate.
El Shlakany added: “Play 3arabi is our second investment in the games industry, joining our Alexandria-based Cryptyd, Inc. We see the games market as an attractive one and while there are many startups in this area, we have been very selective in our approach. We are active on the board of our portfolio companies and work closely with them to facilitate their progress and success.”
Play 3arabi’s latest game, Kingdoms Online, will be launched in the near future and is available on limited pre launch basis on iOS and Android devices through this link. In Kingdoms Online (Almamalek Online in Arabic), players build a great Arabian kingdom, expand it, conquer new lands, and collaborate with thousands of other players online in engaging epic gameplay.
About Cairo Angels
Cairo Angels is a global network of angel investors headquartered in Cairo focusing on supporting the emerging startup ecosystem in the Egypt, Middle East and Africa. Cairo Angels maintains its head office in Cairo with an international office in London, UK.